The main strategy of
Acer is to remain the third larger PC manufacturer in the globe in this highly
commoditized and competitive industry.
Since our
restructuring in 2000, Acer has turned its focus to IT product marketing, and
in turn developed our one-of-a kind New Channel Business Model. At present,
Acer has a full grasp of branding, marketing, technology, and products, as well
as a comprehensive control of our global operations and service capabilities to
meet the demands of our customers.We are keen to share our profits with our
partners and stay on top of the game in a very competitive market.
As we expand
our business horizons, Acer became all the more aware of the heavy corporate
responsibility that comes with the glamour of a multinational. In addition to
the pursuit of business growth, Acer endeavors to give back to the community
for a robust corporate development, only through which can we achieve
sustainable growth. Thus, we are committed to working with our business
partners in furthering our R&D and finding a way to operate that not only
meets the needs of today, but more importantly, causes no harm to future generations.
Innovation and
care represent the backbone of Acer’s core values. We spare no efforts in
ensuring the well-being of our employees and shareholders, while also allowing
our consumers to enjoy the latest technology. At the same time, we are devoting
ever more energy into endeavors concerning environmental protection,
safeguardinghuman rights, supplier management, community interaction, social
welfare, and other issues. To this end, Acer designated 2005 as our inaugural
year of environmental protection and 2006 as the inaugural year of sustainable
development. Our ultimate goal is to move closer to becoming a sustainable
company through comprehensive and meticulous planning and research.
In 2006, in
view of launching an inclusive mechanism for Acer’s sustainable development, we
collected and analyzed challenges faced by the global electronics industry, as
well as the commercial implications of these issues to our business. In 2007,
we conducted a consensus-building meeting of our Board Members regarding
sustainability and CSR. During the
meetings, board members deliberated on the priority of CSR
and looked into which angle of involvement would be most appropriate. Our Board
Members and senior executives came to an understanding that a sustainable Acer
should be based on the following core values:
Speed and efficiency
Co-operation and teamwork
Openness and communication
Walking the talk
To sum up, Acer’s CR policy states:
1. We strive to meet the expectations of our stakeholders –
a goal we endeavor after continuously. And we will persist in improving our
day-to-day operations, establishing better communications with our stakeholders
and gaining market recognition and support.
We will take a top-down approach, where our highest
leadership will be in charge of promoting the CSR, as well as mapping out
feasible action plans for marketing our products and services.
We will effectively monitor and manage the risks derived
from sustainability-related issues through our regional and branch offices,
thus making use of inherent opportunities.
We will work side by side with our suppliers to promote
business ethics, minimize climate risk, and improve resource efficiency.
The Acer Corporation must set up relevant strategies at the
beginning of the year, review strategic directions and progress of
implementation in the middle of the year, and carry out an annual summation and
review of programs implemented at the end of the year. The close integration of
all these efforts demonstrates that we will take further action in regard to
sustainability, and the establishment of these different bodies will help us
become an ICT brand and company with global leadership capability and
sustainability.
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